Sierra Blue Hotel

Location: Big Bear, California
Brand Extension

The Challenge

Rebrand the hotel and create a campaign that reflects its mid-century modern charm and uniqueness, replacing temporary logos.


Nestled in the heart of Big Bear Lake, California – a place known for its abundant nature and outdoors, the historic Pacific Crest Trail, and a place for those residing in busy LA to escape to for fresh mountain air – is Sierra Blue Hotel & Swim Club. Once an outdated space with a questionable reputation, it’s not under new ownership and has had new life breathed into the space while still paying homage to its vintage roots. 

The Solution

In 2023, the hotel turned to Colvita  to help them undergo a full rebrand and campaign creation from scratch, as they only had temporary logos that just weren’t doing the unique, mid-century modern charm of the property justice. We worked with management to complete a brand envisioning and research identity phase, resulting in a full branding suite and campaign that now plays out across all paid and organic media channels that we facilitate.

The Brand Strategy Guide

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